DedCool · 2026

Mocha Magic

Eau de Parfum by DedCool

Released

Top

espressomochacream

Heart

biscottitoffeebourbon

Base

vanillatonka beansandalwood

DedCool's coffee scent, pitched between a slow morning cup and an espresso martini: espresso, mocha and cream over biscotti, toffee and bourbon, drying down to vanilla, tonka bean and sandalwood. An eau de parfum, vegan like the rest of the Los Angeles house's range.

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DedCool sells the 1.7 oz (50 ml) eau de parfum at $90 on its own shop, where it went up just ahead of the 14 September launch and could be ordered on 28 September 2026. The house sets the notes out as espresso, mocha and cream; biscotti, toffee and bourbon; vanilla, tonka bean and sandalwood; no perfumer is credited.

Sep 28, 2026Brand sitesource ↗

Ministry of Scent listed it on 26 September 2026 at the house's $90 for 50 ml, alongside the 15 ml travel spray at $30, and had both in stock.

Sep 26, 2026Retailer signalsource ↗

Glossy covered the launch on 14 September 2026, the day it went on sale, as a campaign rather than a release: an $11 Mocha Magic smoothie at Erewhon in Los Angeles in August, a latte at The Elk in New York, ads in 2,000 subway cars, and a three-day pop-up on Mott Street during New York Fashion Week budgeted at $1 million, with Sephora sampling to follow. Founder Carina Chaz was blunt about the goal: "We want to sell out."

Sep 14, 2026Presssource ↗