Le 12 Victor Hugo

Two weeks on, the pre-order has not moved: 139 € in Paris, 170 dollars from the American boutique, payment taken at once, a lavender sachet promised in every box, and the fragrance still only anticipated for October 2026 with the launch day to follow. Both pages caption the flacon a preliminary representation whose juice may yet change colour.

The pre-order is open on the house's US boutique too: the same 100 ml bottle at $170, sent from within the United States to the US and Canada with no customs or duties to settle. The Paris shop holds at 139 €, and both pages still expect the fragrance to be ready in October 2026 without committing to a day.

Jean-Christophe Hérault composed it to a brief from creative director Rania Naim: take a recognisably French lavender and make it modern and gender-neutral, add tactile warmth, and deliberately avoid the fougère blueprint. The house's own pyramid runs bergamot essence over lavender essence, tuberose absolute and birch tar, closing on tonka bean, benzoin, ambroxan and Symphonide; an early wearing describes the smoke as a suggestion rather than a bonfire, and the leather as unusually fine.

Jacques Fath has opened pre-orders on its own shop at 139 € for 100 ml, in limited quantities, and says it anticipates the fragrance being ready by October 2026 — no firmer date than that, and the launch day is still to be announced. Le 12 Victor Hugo joins Fath's Essentials and takes its name from 12 Avenue Victor Hugo, where the Maison opened its first boutique in July 2025. The flacon reads Parfum, as every Fath's Essentials label does; the house sells this one as an eau de parfum.

The fragrance was first shown at Esxence 2026, two months before pre-orders opened. Creative director Rania Naim gives lavender as the intuition the whole composition grew from — "finesse, authenticity, and that artisanal sensibility" — with Hérault asked to draw it somewhere at once chic and sensual. The press release puts no price and no launch date to it.