Boucheron

The line has an owner on paper, which is why "sold off" is not the whole story: Interparfums said in October 2025 that Boucheron would leave its portfolio for Kering Beauty, the beauty arm of the maison's parent, and L'Oréal then bought Kering Beauté outright, completing on 31 March 2026 without naming Boucheron among the brands it took. Until someone relaunches it, the bottles already in circulation are all there is. · yesterday

Where the line went next is clearer now, and it is not a straight wind-down: Interparfums' chief executive said in October 2025 that Boucheron "will exit our portfolio to join Kering Beauty", the beauty arm of the maison's own owner. Kering Beauté was then bought by L'Oréal, a deal completed on 31 March 2026 whose announcement does not name Boucheron among the brands it covers. Nobody has put the fragrances back on sale since. · yesterday