Byredo · 2026

00:00

Eau de Parfum by Byredo

Nose: Fanny Bal

Released

Top

bergamotrosemary

Heart

gardeniamoss

Base

akigalawoodgeorgywoodwhite musk

Byredo's fragrance for the zero hour, when one day has ended and the next has not begun — reset and restart, in the house's telling. Bergamot and rosemary, gardenia and moss, then Akigalawood, Georgywood and white musk. An eau de parfum by Fanny Bal, made for mainland China, Hong Kong, Macau and Taiwan.

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In Byredo's stores from 1 October 2026, per Popbee: in Hong Kong at the Gough Street flagship, K11 MUSEA, Lane Crawford and YOHO Mall, and in Macau at The Londoner — HK$1,720 for 50 ml and HK$2,450 for 100 ml of eau de parfum. It does not appear on byredo.com in Europe or the US.

Oct 1, 2026Presssource ↗

HK01 quoted Fanny Bal on the brief: she wanted to make a freshness that truly lasts. Its note list — bergamot and rosemary, gardenia and moss, a peppery patchouli fraction, Georgywood and musk — matches Jing Daily's.

Sep 30, 2026Presssource ↗

Jing Daily reported on 22 September 2026 that Byredo had made 00:00 exclusively for Greater China, launching on 1 October through the house's own channels in mainland China, Hong Kong, Macau and Taiwan, with a campaign shot in Shanghai by the photographer and installation artist Liu Shuwei.

Sep 22, 2026Presssource ↗