Memo Paris · 2026

West 34

Eau de Parfum by Memo Paris

Nose: Gaël Montero

Released

Top

bergamotmandarinpeacholibanum

Heart

jasminetuberoseosmanthus

Base

sandalwoodamberwhite musk

West 34 is Memo Paris's New York chapter, named for the Midtown street of the Macy's flagship and set at daybreak, with a parade taking shape. Gaël Montero composed it for the house's Exclusivities collection, as a Fleurs Bohèmes floral. Bergamot, green mandarin, peach and olibanum wake the avenue, jasmine and tuberose absolutes lead the procession with a little osmanthus, and sandalwood, amber and a light cloud of white musk close it. An eau de parfum.

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Macy's sells West 34 as a Macy's exclusive, created for the store, at $350 for 2.5 oz (75 ml), in stock and open to order on 6 November 2026.

Nov 6, 2026Retailer signalsource ↗

Now Smell This reported the launch on 5 November, setting the scent on New York's West 34th Street at daybreak and quoting Montero: "a luminous awakening of the senses, where daylight meets the dream of a city."

Nov 5, 2026Presssource ↗

Memo Paris put West 34 on sale in its own shops on 1 November 2026: 75 ml Eau de Parfum at €255, $350 on the US shop. It sits in the house's Exclusivities collection, the bottle's label reads Fleurs Bohèmes, and Gaël Montero is the perfumer. Top: bergamot essence, green mandarin essence, peach, olibanum essence; heart: jasmine absolute, tuberose absolute, osmanthus; base: sandalwood essence, amber, white musk.

Nov 1, 2026Brand sitesource ↗