Luem Pua

Listed by ZGO Perfumery in San Francisco on 12 September 2026 as an eau de parfum, 30 ml at USD 120 and a 2 ml sample at USD 8, in stock. The boutique's copy keeps the house's pyramid intact and frames it as a Thai drinking tradition turned into scent.

On sale at NOMR's own store since 24 August 2026, alongside Pale Blue Dot — 30 ml at USD 105 and a 2 ml sample at USD 8, both in stock on 13 September. The house calls it NOMR x Devanom: the brewery makes a sato of the same name from Luem Pua black sticky rice out of Sakon Nakhon, fermented on its own cultured yeast rather than the wild ferment of the homemade drink, and the perfume was built by tasting and smelling that sato with the brewers. The house's pyramid is sato, mixed berry and yoghurt over sticky rice, coconut, palm sugar and coconut blossom nectar, on vetiver, sandalwood and musk. It joins O'Cha, Honpot and Evenbloom in the Off-Thai Record collection.