Wow

Extrait de Parfum by Profumi Di Polignano

Nose: Arturetto Landi

Released

Top

vanillamango

Heart

coconutpink pepper

Base

sandalwoodmusk

Wow is Profumi di Polignano's tribute to the sailing ships bound for Venice that once sheltered in the town's cove, their crews left with a single word by the white cliffs and the warm, sweet scents aboard. Under Paolo Fadelli's creative direction, Arturetto Landi reworked his spiced original into a sunlit gourmand: vanilla and mango open over a creamy coconut heart pricked with pink pepper, settling into sandalwood, vanilla and musk. Extrait de parfum at 30%.

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Profumi di Polignano sells Wow by Arturetto Landi as a 100 ml extrait de parfum at 30% for €170, beside a 100 ml eau de parfum at €120. Both have been in its shop since 26 January 2026, with a pyramid of vanilla and mango, coconut and pink pepper, then vanilla, sandalwood and musk.

Oct 21, 2026Brand sitesource ↗

The reworked extrait is a different scent from the earlier, spiced Wow Extrait of cumin, cinnamon, rose, plum and benzoin. Fragrantica lists the new one as a 2025 edition under Arturetto Landi's name, with the house's mango-and-coconut pyramid.

Oct 21, 2026Community reportsource ↗

Osswald in Zurich lists Wow from 20 October 2026 at CHF 199 for 100 ml extrait de parfum. Its story is the house's: oriental sailing ships sheltering from storms in Polignano's bay, their cargo of spices and cocoa scenting the air. The bottle pictured wears the reworked edition's pale fretwork label, while the note list printed with it (cumin, cinnamon, coriander, cardamom; rose, plum, geranium, ylang-ylang; musk, vanilla, tonka) is the earlier formula's.

Oct 20, 2026Retailer signalsource ↗