Suk Jai

SIAM1928 sells it on its own shop at $200 for 60 ml, 15% concentration, with 18 bottles in stock on 28 September 2026. The edition is capped at 1,000 bottles and stays on sale for a year from 11 September 2026, or until it runs out. The house credits Nutt Wesshasartar, gives the pyramid as green cabbage, violet leaf and black pepper; soybean accord, carrot seed and coriander seed; white musk and sandalwood — and says plainly that it is not meant to smell of grilled meat, charcoal or smoke.

ZGO Perfumery added it on 27 September 2026 at $200 for 60 ml eau de parfum, with a 1.5 ml sample at $12, and both could still be bought the next day. The shop copies the house's pyramid without a change.

Brand Buffet reported the Bangkok launch on 12 September 2026: on sale from 11 September, with a pop-up at Reunrom's Thonglor flagship until 20 September and bottles at Rebellion Lab and Perfume Bar and at Skonx Perfumery. Chataya Supanpong, chief executive of the chain's parent FoodPassion, said the happiness at Bar B Q Plaza comes from people sitting and sharing rather than from the food itself; SIAM1928's founder framed the task as turning an ordinary meal into a feeling you can carry with you.