Beau de Jour

Alla Violetta now sells Beau de Jour only as a 2 ml sample, its 50, 100 and 250 ml all sold out, and Fragrance Passion's bottle is still a pre-order waiting on a restock.

What is left is scraps. Alla Violetta, the last boutique we follow with a full bottle that went through to checkout, is sold out of both the 50 and the 100 ml, Osswald has neither, and The Perfumed Court has taken its decants down. Fragrance Passion still takes orders, but only as a pre-order.

The decant channel is winding down too: The Perfumed Court, which has carried Beau de Jour since 2021, moved it into its last-call section on 1 August and now sells it under the title "Discontinued - Last Call". Eight sizes from 1 to 15 ml are still going, but from a bottle nobody can replace.

Still gone from tomfordbeauty.com on a fresh look, while the rest of the line is untouched. What looked like fresh retail stock is thinner than it appears: Fragrance Passion sells it as a pre-order with delivery "sous condition de réassort" — a restock that cannot come — leaving Alla Violetta's 100 ml at EUR 208 as the only bottle that actually goes through at checkout.

Tom Ford flagged Beau de Jour "last look" and sold it out on its own site in May 2025, with retailers cutting 50% the same week. No Beau de Jour of any concentration remains on tomfordbeauty.com today, while the rest of the line — Black Orchid, Oud Wood — is still there in full.