Tom Ford · Eau de Parfum · 2020

Beau de Jour

ReleasedConfirmed d/c — confirmed May 12, 2025
Top
lavender extractlavender
Heart
oakmossrosemarymintbasilgeranium
Base
patchouliamber

A barbershop fougère with the volume turned up — lavender doubled as extract and absolute, then rosemary, mint and basil over oakmoss, patchouli and amber. The eau de parfum concentration of the 2018 original, and the one Tom Ford retired first.

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Price history — lowest tracked price

last 90 days · EUR · 50 ml

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Evidence timeline

Sourced & time-stamped
Still absent from tomfordbeauty.com on re-check, with control searches returning their full ranges. What looked like fresh retail stock is thinner than it appears: Fragrance Passion sells it as a pre-order with delivery "sous condition de réassort" — a restock that cannot come — leaving Alla Violetta's 100 ml at EUR 208 as the only cart-verified bottle.
Jul 28, 2026Retailer signalsource ↗
Tom Ford flagged Beau de Jour "last look" and sold it out on its own site in May 2025, with retailers cutting 50% the same week. No Beau de Jour of any concentration remains on tomfordbeauty.com today, while control searches for Black Orchid and Oud Wood still return their full ranges in stock.
Jul 26, 2026Brand sitenone → confirmedsource ↗

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