Tom Ford · 2020

Beau de Jour

Name: Beau de Jour
Brand: Tom Ford
Price: 150.65 CHF
Availability: OutOfStock

Eau de Parfum by Tom Ford

ReleasedConfirmed d/c — confirmed May 12, 2025

Quick answer

Is Beau de Jour by Tom Ford discontinued?Yes — the discontinuation is confirmed. Confirmed May 12, 2025. Latest evidence, Aug 3, 2026: The decant channel is winding down too: The Perfumed Court, which has carried Beau de Jour since 2021, moved it into its last-call section on 1 August and now sells it under the title "Discontinued - Last Call". Eight sizes from 1 to 15 ml are still going, but from a bottle nobody can replace.

Where can you still buy Beau de Jour?Beau de Jour is still listed at 1 tracked boutique: Fragrance Passion, shipping to 59 countries.

Top

lavender extractlavender

Heart

oakmossrosemarymintbasilgeranium

Base

patchouliamber

A barbershop fougère with the volume turned up — lavender doubled as extract and absolute, then rosemary, mint and basil over oakmoss, patchouli and amber. The eau de parfum concentration of the 2018 original, and the one Tom Ford retired first.

Best price now

€203.00

Fragrance Passion · 100 ml

47-day change

was €203.00 on Jul 27

Availability

1 shop

in your region

Price history — lowest tracked price

last 47 days · EUR · 100 ml

Evidence timeline

Sourced & time-stamped

The decant channel is winding down too: The Perfumed Court, which has carried Beau de Jour since 2021, moved it into its last-call section on 1 August and now sells it under the title "Discontinued - Last Call". Eight sizes from 1 to 15 ml are still going, but from a bottle nobody can replace.

Aug 3, 2026Retailer signalsource ↗

Still gone from tomfordbeauty.com on a fresh look, while the rest of the line is untouched. What looked like fresh retail stock is thinner than it appears: Fragrance Passion sells it as a pre-order with delivery "sous condition de réassort" — a restock that cannot come — leaving Alla Violetta's 100 ml at EUR 208 as the only bottle that actually goes through at checkout.

Jul 28, 2026Retailer signalsource ↗

Tom Ford flagged Beau de Jour "last look" and sold it out on its own site in May 2025, with retailers cutting 50% the same week. No Beau de Jour of any concentration remains on tomfordbeauty.com today, while the rest of the line — Black Orchid, Oud Wood — is still there in full.

Jul 26, 2026Brand sitenone → confirmedsource ↗