Mayhap

Shown in Cannes at TFWA 2026 as part of Mayhap's Forgotten Pleasures, due in February 2027, with the house moving to more expressive packaging after the neutral look of its debut line. The pyramid opens on bergamot, cardamom and ambrette, has osmanthus, cypriol and sandalwood at its heart, and ends in myrrh, incense, white musks and ambroxan. · 7 d ago

Mayhap previewed Halo Sucré in Cannes during TFWA 2026, one of four scents in Forgotten Pleasures, its second collection, which is expected to launch in February 2027. The house built the collection around small pleasures a future humanity might miss; here, candy banned for its harm to health and traded as contraband. · 7 d ago

Part of Forgotten Pleasures, which Mayhap previewed in Cannes during TFWA 2026 for a February 2027 launch, this one imagines a single tree on a new planet bearing many fruits from seeds brought from Earth. Pomegranate, red apple and pink pepper open onto raspberry, rose and blackcurrant over an ambery, vanilla base; the box reads Eau de Parfum, 100 ml. · 7 d ago

Previewed at TFWA Cannes 2026 in Mayhap's Forgotten Pleasures, expected in February 2027; the house said customers asking for sweeter fragrances partly drove the turn to gourmand themes. The house's sheet sets a brioche accord and saffron at the heart over tobacco, a leather accord and tonkalactone, and the box shown in Cannes reads Eau de Parfum, 100 ml. · 7 d ago