ANTI · 2026

Plastic Love

Eau de Parfum by ANTI

Nose: Suzy Le Helley

Released

Top

lemonstrawberryaldehydes

Heart

salyssiabubblegumjasmine

Base

ambronovamuskvanilla

ānti's bubblegum fragrance, set in the neon excess of 1984: strawberry and lemon fizzing over aldehydes, a bubblegum heart with jasmine, and a trail of synthetic musk and warm vanilla. Composed by Suzy Le Helley for the Paris house, whose creative director Brieuc Larsonneur calls it a "stupid bubblegum scent" — deliberately unserious, in an ombré pink 100 ml bottle.

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ānti has offered it on its US shop since 8 September 2026 at $245, and the add-to-cart was live there on 30 September; the house's Paris shop, which sells the rest of the range at €195 for 100 ml, did not list it that day. The house's own line for it: strawberry lips and lemon fizz, bubblegum over synthetic musk and warm vanilla, 1984 reinterpreted by Suzy Le Helley.

Sep 30, 2026Brand sitesource ↗

ZGO Perfumery listed it on 30 September 2026 as an eau de parfum at $245 for 100 ml, with a 2 ml sample at $10, and spells out a fuller pyramid than the house does: lemon, strawberry and aldehydes; Salyssia, a bubblegum accord and a jasmine accord; Ambronova, a musk accord and a vanilla accord.

Sep 30, 2026Retailer signalsource ↗

Jenny Berg wore it for a day and wrote it up on 24 September 2026, quoting Brieuc Larsonneur's muse for it: a woman in giant pink furs, blowing bubbles from the back of a limousine. The opening read to her as SweeTarts and roller rinks and softened within the hour into honeyed vanilla, closer to an ice-cream cone, but it had gone nearly silent by six in the evening.

Sep 24, 2026Presssource ↗