d’Annam · 2023

White Rice

Eau de Parfum by d’Annam

Nose: Anh Ngo

Released

Top

ricepandan

Heart

orrisjasmine

Base

white muskcedarwoodtonka bean

White Rice is the first of the nine scents in d'Annam's Enchanting Vietnam chapter, composed by Anh Ngo of IFF as a tribute to the white jasmine rice served at nearly every Vietnamese meal. The brief was a skin scent. A subtly sweet grain opens with milky pandan, takes its structure from the nutty powder of orris and soft woods, and settles through jasmine into white musk and tonka. An eau de parfum, worn close by design.

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d'Annam's perfumer's note says White Rice is intended as a skin scent, with pandan, jasmine and white musk there to bring out the sweetness of rice, and orris and woods to give it the structure of a grain, set against the formless softness of cotton candy. The house states intimate projection and 4 to 6 hours on skin, and sells the 50 ml eau de parfum at $160.

Nov 6, 2026Brand sitesource ↗

Founder Nick Hoang tells Ministry of Scent he met IFF's Anh Ngo while Ngo was still a trainee and backed him because he wanted a Vietnamese perfumer. He puts the success of White Rice and Vietnamese Coffee down to chance, saying the only aim was to share a piece of the culture through scent.

Feb 18, 2025Retailer signalsource ↗

Highsnobiety's Alexandra Pauly reads rice as gourmand taste moving away from sugary desserts, with White Rice and Diptyque's L'Eau Papier as the two 2023 scents behind it. Steven Gontarski of Scent Bar in Los Angeles says iris and musk build a powdery, starchy impression here, and sends anyone after the literal rice cooker to Day One's Taipei.

Jul 23, 2024Presssource ↗